At the Hippo I never meet with the clients so it can be a bit of a challenge sometimes to get exactly what they want. I work with the sales people who talk to the clients, they get a rough estimation of what the person is looking for and we usually go back and forth a couple of times on each ad. It is very important to get exactly what a client is looking for, even if it means over crowding something with a lot of text or using a million different images. I love making these ads and I can't even believe how many I really make on a daily basis.